by Dave Burke | Jun 24, 2025
Better Medicare Alliance Grassroots Campaign The Challenge The Better Medicare Alliance (BMA) needed to build public and political support to protect federal funding for Medicare Advantage—a privately administered, government-funded Medicare option that offers seniors...
by Dave Burke | Jun 20, 2025
ERIC AI-Driven Media Monitoring Tool When analyzing the news coverage and social conversation about their brand, corporate communications staff may over-focus their efforts on the topics getting the most—or most negative—coverage. The risk is that they could be...
by Dave Burke | Jun 19, 2025
TastePost: The Washington Post Wine Community Washington Post audience research identified an overlap between vulnerable readers—those likely to lapse in engagement—and readers with an interest in wine. In response, they created TastePost, a loyalty program built...
