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I’m Dave Burke.

I do that thing with the UX and the creative and the content and the data in Washington, DC.

At APCO Worldwide, I help organizations create cross-channel experiences that drive sales, secure reputations, and strengthen brands.

I consult on digital strategy, design, research, content, and operations for companies around the United States, as well as Europe, Asia, and the Middle East. Industries I’ve worked in include media, healthcare, technology, finance, and manufacturing.

Prior to joining APCO, I was Director of Online Experience at CEB, a worldwide leader in strategic research and advisory services for Fortune 500 companies.

Before that I was with The Washington Post, where I built the company’s first UX practice, and led a team responsible for creation, enhancement, measurement, and support of Washington Post interactive products and communities.

I’ve been an instructor in Information Architecture and User Experience at Graduate School USA, and I speak on UX and digital at academic and professional conferences (which is a great way to do my other favorite thing.)

I like to travel and take photos.

Unusual, right? Well, they’re here.

The Lewis and Clark Trip

The Lewis and Clark Trip

Visiting some of the places documented on Lewis and Clark's incredible 1804 journey up the Missouri River and westward toward the Pacific Fort Jefferson Hill Park and Memorial Cross, Kentucky My first intersection with the movements of Lewis and Clark is here in...

The trip to Selma

The trip to Selma

It's bittersweet that I visited Selma this particular week. Selma was the focus of protests in the 1960s to allow Blacks the right to vote in Alabama and across the South. Black citizens technically had the right to vote, but were disenfranchised through practices...

Another capture/kill from Apple

I like to keep up with the current user experience in both Android and iOS, so I run an Android phone (Pixel 4) and an iPad Pro. The weather app Dark Sky runs on both, but it's better on Android because it can integrate better into the home screen. Well now Apple has...

The Vegas Trip

The Vegas Trip

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The UX Hierarchy of Needs To Be Fixed

The UX Hierarchy of Needs To Be Fixed

This was presented at the 2011 IA Summit. “The UX Hierarchy of Needs To Be Fixed” is composed of a graded set of consequences for UX defects. The idea is that, when facing a backlog of defects in a product nearing launch, you should fix defects in the more severe...