Thoughts
Anatomy of a product placement
Interesting NYT piece on the still-evolving role, and still-growing industry, of product placement in TV and movies. Brand marketers are interested in reaching consumers who normally skip commercials, and show producers want to incorporate brands in ways that don't...
Another capture/kill from Apple
I like to keep up with the current user experience in both Android and iOS, so I run an Android phone (Pixel 4) and an iPad Pro. The weather app Dark Sky runs on both, but it's better on Android because it can integrate better into the home screen. Well now Apple has...
The UX Hierarchy of Needs To Be Fixed
This was presented at the 2011 IA Summit. “The UX Hierarchy of Needs To Be Fixed” is composed of a graded set of consequences for UX defects. The idea is that, when facing a backlog of defects in a product nearing launch, you should fix defects in the more severe...
User Research Methods: What vs. Why; Surface vs. Strategy
A recent conversation about user testing new features and designs induced me to get a little more organized in my thinking about the right method for particular testing goals. Two key dimensions to consider are: User Dimension (X Axis): Is our research goal to better...
Buzzing and beeping in the IOT age
As internet-connected devices proliferate, we user experience people need to get more judicious when designing how they call attention to themselves, lest our connected homes become a cacophony of beeps, flashes and buzzes.