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Anatomy of a product placement

Anatomy of a product placement

Interesting NYT piece on the still-evolving role, and still-growing industry, of product placement in TV and movies. Brand marketers are interested in reaching consumers who normally skip commercials, and show producers want to incorporate brands in ways that...

Another capture/kill from Apple

I like to keep up with the current user experience in both Android and iOS, so I run an Android phone (Pixel 4) and an iPad Pro. The weather app Dark Sky runs on both, but it’s better on Android because it can integrate better into the home screen. Well now...
The UX Hierarchy of Needs To Be Fixed

The UX Hierarchy of Needs To Be Fixed

This was presented at the 2011 IA Summit. “The UX Hierarchy of Needs To Be Fixed” is composed of a graded set of consequences for UX defects. The idea is that, when facing a backlog of defects in a product nearing launch, you should fix defects in the more severe...
Buzzing and beeping in the IOT age

Buzzing and beeping in the IOT age

The wave of conversation about Internet-connected things, particularly wearables, continued at this month’s South by Southwest Interactive. We saw Fitbits and Fuels, Mothers and Sproutlings, Rings and Whistles. As these devices proliferate in our environment, we user...